Chiara Marconi and Federica Tiranti, respectively CEO and Creative Director of Chitè, founders of the brand and, above all, great friends, come from completely different paths. Before Chitè, one worked in the diplomatic field, the other in the scientific one. But, to unite them, there has always been the desire to build something that had a real and positive impact on people's lives. Chitè was born on a spring evening after hours spent talking about the strength and independence that we women have conquered. From this reflection also comes an awareness: the underwear market is deeply wrong. It is based on a stereotypical view of women, and offers too few sizes for a thousand different bodies. In fact, if underwear is the first thing that each of us wears every day, it should have the power to put us at ease, to make us feel confident. And everything that happens between putting it on in the morning and taking it off in the evening could be affected by this feeling of well-being. This is Chitè's mission, together with the firm defense of the values ​​in which Chiara and Federica strongly believe: support for Italian craftsmanship, inclusiveness and sustainability.