The story
GIVE YOUR GARMENTS A SECOND LIFE
Discover the first garment recycling program at our pop up store in Milan. We'll take any brand, type or style of underwear and swimwear.

How it works
Bring your old (clean) underwear or swimwear to our pop up store in Milan, via Palermo 21.
choose type
01

Get your discount for the purchase of our sustainable garments.
choose payment
02

We will take care of giving your garments a second life.
receive
03

The story
Why recycle underwear?
We all have underwear and old swimwear that we no longer use. The only way to get rid of them is to throw them away, but this is not sustainable. There are tons of textile waste harming the planet: clothing, footwear and intimates are responsible for water pollution, gas emissions and landfills. That’s why we have decided to give a second life to your old garments in a more sustainable way. For each item reported you will get a discount for the purchase of a sustainable Chitè item.

Redeem your discount for new sustainable garments
In our pop-up store there are various discount percentages for the purchase of a new sustainable Chitè garment.
10%
IF YOU BRING YOUR OLD SWIMWEAR
15%
IF YOU BRING YOUR OLD KNICKERS
20%
IF YOU BRING YOUR OLD BRA
2ND MAY - 29TH MAY
VIA PALERMO 21, MILANO
10:30 - 19:30