We are the first underwear brand to offer an experience based on the concept of personalization declined in different levels with certified fabrics and a short supply chain: from an embroidered writing on one of our ready-to-wear, to a unique garment created according to your tastes and your measurements.
MyChitè lingerie is one of a kind, created just for you. Our platform allows you to create custom-made underwear, tailored just for you. Once you have envisioned, our team of artisans will make following the best Made in Italy traditions.
Chité was born from the desire to change this and offer lingerie that is suitable for real women and far from stereotypes. We believe that each of us is unique and has the right to wear lingerie that respects our shape and needs. We believe in real and conscious beauty, in the values of independence, inclusiveness and authenticity.
Unique garments, tailored and personalized, this is possible thanks to our artisans. We talk about Slow fashion, made by people whose names, faces and hands we know, skilled and experienced. For Chitè, sustainability is first and foremost the support we give to small artisans. For us craftsmanship goes beyond labor: it means tradition, experience and pride, handed down from.