A tailor -made underwear, customizable and sustainable, because the joy of wearing an intimate garment that makes us really feel good, can accompany us in everything we do.

In our lingerie there are also our values:

For you, as if I had done it


Measures, colors, embroidery chosen by you. Our underwear is customizable on several levels, to become truly yours, just like you imagine it, as you would like it and how you would do it.

Customize your garments

Ethical and sustainable fashion


The pleasure of a lingerie born guilt-free. We distance himself from Fast Fashion, we believe in ethical and sustainable fashion, which we support with a short chain and Oeko-Tex certified fabrics, in order to create products that are light on the skin but also on the environment.

Go to our commitment

Craftsmanship and responsible


For us, craftsmanship goes beyond manual work: it means respect and support in order to preserve tradition, experience and pride, handed down for generations. We collaborate with Italian small and medium ateliers, creating a relationship with our local workshops, respecting the timing necessary to guarantee high quality standards of the final product.

Know our craftsmen

The Chitè woman

Chitè was born from the desire to change the world of is an ive and propose garments suitable for real women, far from stereotypes and sizes that ignore the possible diversity in our bodies. We are aware of the fact that each of us is unique and has the right to wear a lingerie that respects its forms and needs. We believe in a possible and aware beauty, and in the values ​​of independence, inclusion and authenticity.

Each of us is unique and has the right to wear a Lngerie that respects its forms

The founders

Chiara Marconi - CEO

Federica Tienti - Creative director

We are the founders of Chitè, but above all great friends.

Chitè was born in a spring evening of a Parisian weekend after hours spent talking about the strength, independence and authenticity that women were acquiring. An awareness also comes from this reflection: the intimate market is deeply back on these themes, it is based on a stereotyped vision of the woman. In reality, if the underwear is the first thing that each of us wears, the first level in counted with our skin, should have the power to put ourselves comfortable, to make us feel confident of us without prejudice. Make sure that every woman is in balance with herself and with the environment she has always been the main focus, together with the desire to support the Italian craftsmanship, detaching us from the dynamics of the Fast Fashion.

The lines

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