It Fits Perfect, IT Feels Great
The underwear is the first thing we wear in the morning and the last one we remove in the evening. In the middle, there is our day. Our ambitions, our challenges, our goals. We have created a brand of lingerie which, through its perfect fit, respect and awareness, aspires to a world in which the equibrial with ourselves and with the environment is possible.
For you, as if I had done it
01Measures, colors, embroidery chosen by you. Our underwear is customizable on several levels, to become truly yours, just like you imagine it, as you would like it and how you would do it.
Customize your garmentsEthical and sustainable fashion
02The pleasure of a lingerie born guilt-free. We distance himself from Fast Fashion, we believe in ethical and sustainable fashion, which we support with a short chain and Oeko-Tex certified fabrics, in order to create products that are light on the skin but also on the environment.
Go to our commitmentCraftsmanship and responsible
03For us, craftsmanship goes beyond manual work: it means respect and support in order to preserve tradition, experience and pride, handed down for generations. We collaborate with Italian small and medium ateliers, creating a relationship with our local workshops, respecting the timing necessary to guarantee high quality standards of the final product.
Know our craftsmen
Chitè was born from the desire to change the world of is an ive and propose garments suitable for real women, far from stereotypes and sizes that ignore the possible diversity in our bodies. We are aware of the fact that each of us is unique and has the right to wear a lingerie that respects its forms and needs. We believe in a possible and aware beauty, and in the values of independence, inclusion and authenticity.
We are the founders of Chitè, but above all great friends.
Chitè was born in a spring evening of a Parisian weekend after hours spent talking about the strength, independence and authenticity that women were acquiring. An awareness also comes from this reflection: the intimate market is deeply back on these themes, it is based on a stereotyped vision of the woman. In reality, if the underwear is the first thing that each of us wears, the first level in counted with our skin, should have the power to put ourselves comfortable, to make us feel confident of us without prejudice. Make sure that every woman is in balance with herself and with the environment she has always been the main focus, together with the desire to support the Italian craftsmanship, detaching us from the dynamics of the Fast Fashion.
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