You know where it comes from, you know how it is made, and from whom.
1. MERCHANDISING ANALYSISMaria Elena
Chitè production chain begins with the analysis of trends and consumer targets’ preferences along with the study of collections’ expansion.
2. CREATIVE DIRECTIONFederica
Federica
The second step follows the creative process and the collection’s development based on analysed trends. The creative director designs each product by integrating her artistic vision with the brand’s image.
3. PATTERN MAKING Paola e Laura
Our pattern makers help us structure the technical and functional features of the products thanks to the considerable expertise they’ve developed over the years.
4. PROTOTYPE DESIGNMarinella
Our head seamstress designs our product’s prototype paying great attention to all details, such as seams and finishes.
5. DEFECTS EVALUATIONFederica e Gabrielle
Each product’s fit, with its distinguishable details, is carefully evaluated.
6. FABRICS ORDERGabrielle
At this stage, all fabrics and accessories needed are ordered to bring collections to life.
7. FABRIC CUTTINGPaolo ed Elio
Our two artisans Paolo and Elio cut the fabrics based on each product’s individual pattern.
8. LINGERIE HANDCRAFTINGMarinella, Anna ed Elsa
At this stage, our three artisans (the ones we love calling “Chitè angels”) handcraft all products as in the best Made in Italy tradition.
9. QUALITY CHECKFederica e Gabrielle
Before entering our warehouse, we check every single garment ensuring we provide customers with impeccable quality products.
