Discover the Chitè sales up to 50%

We are the first underwear brand to offer an experience based on the concept of customization declined in different levels with certain fabrics and a short chain: from an embroidered writing on one of our Ready-to-wear, to a unique garment created according to yours tastes and your measures.



Make your boss unique

Customize your underwear with a embroidery by choosing the color and character you prefer. Whether they are your figures, a particular phrase or a zodiac sign you will have a perfect underwear to give to a special person or to yourself.

Choose the font

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    A delicate and romantic character, perfect for the embroidery of initials and figures on our briefs or pajamas.

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    Block Letters

    This simple and defined character adapts perfectly to each of our boss.


When we feel Great, Nothing Can Stop us

Chitè was born from the desire to change things and propose an underwear suitable for real women far from the steres. We are aware of the fact that each of us is unique and has the right to wear a lingerie that respects its forms and needs. We believe in real and conscious beauty, in the values ​​of independence, inclusion and authenticity.

So that you can choose a garment that represents you and that makes you feel yourself, without compromise.


Craftsmanship is the key

Unique, tailor -made and customized garments, this is possible thanks to our craftsmen. We are talking about Slow Fashion, made by people we know the names, faces and hands, skilled and expert. For Chitè, sustainability is primarily the support we give to small craftsmen. For us, craftsmanship goes beyond work: it means tradition, experience and pride, handed down for generations.

Know the artisans

Join our Lover's Club

To have exclusive access to early sales and new arrivals, in addition to 15% discount on your first order.